Starting from mid-year of 2017, missing or having invalid Global Trade Item Number (GTIN, the unique product identifier) will affect the traffic and exposure of listings. For the worst case, it might result in removal of listings. And from early 2018 onwards, eBay goes further for the GTIN specification. Sellers are required to fill in the product identifiers and the method of choosing item: ‘Does not apply’ can no longer be used. The European Article Number (EAN) and Universal Product Code (UPC) are two of the most common Product Identifiers using worldwide.
In response to eBay policy for GTIN, if your listings haven’t yet fill in the GTIN, you can apply for membership of GS1 HK and obtain the official Product Identifiers (EAN/ UPC). With this membership you can effectively response to eBay’s latest policy.
As the Exclusive Agent of GS1 HK, SoldEazy can help you to manage issues like:
1. Application management
2. Generation of barcode
3. Uploading barcode to GS1 & eBay servers.
You can monitor your application progress & store your available barcode range by using SoldEazy, by then you can fully monitor your exclusive product barcodes.
Why Need GTIN?
GTIN acts as the unique identifier for many categories when sellers list their products to eBay. It is a required item. When you have this item completed, you can choose whether actively match up with eBay’s product library or automatically recognized by eBay system. Upon successful match up, your listings will appear in related eBay Product Page:
